Global Journal of Economics and Business

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The Integration of Artificial Intelligence Techniques in E-Commerce: Enhancing Online Shopping Experience and Personalization

Noor M. Alkudah , Tareq O. Almomani

Objectives: The research seeks to introduce a fresh method to improve the online shopping experience by incorporating diverse Artificial Intelligence (AI) strategies. The goals include facilitating personalized shopping experiences, lowering customer churn in e-commerce platforms, and delivering efficient ...

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